August 2018 ยท 3 minute read

Skype and Facebook have just released a brand new “Video Chat” feature that allows people to see and connect to their friends in real-time when they’re in Facebook. This feature is wonderful for business since it enables buyers to go to know, like and trust sellers much faster and simpler than in the past. I’m able to think of several instances where my company and my client’s business might have been greatly enhanced with this power to quickly connect “eyeball to eyeball.”

Relationship Building - By making use of Facebook’s video talk to interact easily and seamlessly with prospective clients “eyeball to eyeball,” a small business person can dramatically improve the speed which a prospective client can cross the ever present, completely invisible “KLT (Know-Like-Trust) Bridge.”

When folks can “look you in the eye” - even more than a computer screen, they’re more prone to produce a relationship along that’s stronger than a call, email, or Facebook post. This is true if the initial relationship was made IRL - In person - or virtually. It is particularly true for your thousands of people that are doing nearly all their business over the internet.

Simplicity - Until now, it is often a lttle bit cumbersome - some would say difficult - to plan a video chat with others. Exactly how Facebook has integrated this selection in the regular Online Chat and Messaging features that individuals already are comfortable using, makes this incredibly simple.

For example, Sometimes with folks around the globe. Most of these people I’ve never “seen” face to face. Although I’ve used Skype video for many years, I am usually met with resistance while i suggest someone handle the installation on their own computer to ensure we can “meet face-to-face.” After wanting to walk some individuals through it, I realized it turned out just simpler to connect on the phone.

That obstacle - downloading a software that seems scary, intimidating and difficult - just disappeared today thanks to this new venture between Skype and Facebook. Even though the Facebook application does have to have the downloading of software, it seems like less intimidating plus much more simple to use than other alternatives. Plus, as a general rule individuals will be utilizing it, it’ll be nearly impossible to ignore.

Accessibility - With Facebook’s 750+ million users, Skype’s video chat feature will easily be accessible by everyone - young and old. Just think about how much simpler it will be for any merchant in Kansas City to speak to a factory owner in Hong Kong of a product he wants built.

I can tell many local businesses making the most of this too. Let’s consider somewhat shop that sells a particular handbag. A potential customer from a huge number of miles away is more planning to initiate a talk with discuss price, styles, and shipping versus getting on an internet site and seeking to work everything out. For many strange reason, people like to undertake business with individuals.

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